Brick by brick..

Building a decentralized digital dealership

Happy Friday!

We’ve got some exciting news to share next week and we can’t stress this enough - thank you for the continued support!

Seeing our ‘network-driven’ concept get recognition at higher levels within the automotive/motorsports industry is really something exciting.

We’re on a mission to connect the motoring market and it couldn’t happen without the community - for those of you attending the Honda Indy Toronto next week, drinks are on Phil (sorry buddy!) 🤣

The Racing Edge team.

Formula 1

Williams rise to the occasion

Silverstone - the home of the first ever Grand Prix. As steeped in Formula 1 as the name itself..

It’s home turf to countless drivers and teams and it looks like Williams has risen to the occasion. In today’s FP2 session, the Williams cars’ finished P3 and P5 at the hands of Alex Albon and Logan Sargeant respectively - not a bad way to celebrate the team’s 800th grand prix weekend.

And while Red Bull might technically be a UK based team, we all know what it would mean to see Williams bring the fight to Max & Checo, at the home of Sir Frank Williams himself.

Next race: Sunday, July 9th @ 10am EST

Paddock Auctions

Stay tuned 👀

Speed Fanatics - Vancouver, Canada

RCLUB - Toronto, Canada

Team Stradale - Illinois, USA

P1 Auto Auction - Florida, USA

Race Cars for Sale

Our friends at P1 Groupe have this 2016 Ligier JSP3, now available! With less than 15 hours on the new engine, the car is ready for racing.

Shoutout Ruote da Sogno bringing to our attention this Ferrari F430 Challenge car. Only 142 ever made, this is about as real and raw as it gets..

News Racers Can Use

Using ChatGPT for sponsorship

There’s growing concern around the issue of Artificial Intelligence (AI) and the implications it potentially has for society, but it does not appear to be slowing down either its technical progression or use in day-to-day life. So how does AI apply to motorsport?

AI’s use in motorsport is growing and it’s even the subject of the most recent issue of Race Tech magazine, and its use can help facilitate your search for motorsport sponsorship. No, it won’t find you a big spending sponsor or entertain them trackside, but it will help you in the sponsor research phase, the crafting of emails, sponsorship decks and important points to discuss with a potential sponsor.

AI is a tool much like a word processor or data logger. How you use this tool can very well be the difference between success in finding and signing sponsors, and a pile of unread emails and phone calls that are not returned. Use this tool wisely and it could help.

News Racers Can Use is written by Mark Boudreau from Motorsport Prospects

Quick Bites

⭐️ These are the 6 skills that motorsport athletes need to succeed

😅 Adapting to a co-driver after single-seaters can take some getting used to

🇺🇸 NASCAR sings Sweet Home Chicago as they conquer the rainy streets of the Windy City

😍 You need to see this Lamborghini Diablo restomod

Learn More about our ‘Paddock’ Software Suite:

Our Paddock software suite is a totally unique approach for the automotive/motorsports market. Click here to learn more about our software and how your business can join the Paddock Network today!